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Fractional Leadership
Launch your Fractional business with confidence and ease
Our 6-Week Program Empowers Experienced Leaders to Plan and Launch a Thriving Fractional Business with Proven Tools, Templates, and Expert Guidance.
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Benefits
Why choose
The Fractional Leap
Skip the trial and error, launch with the frameworks that actually work for executives
Supportive and Interactive Learning
Our program isn't just another online course – it's a hands-on experience with interactive sessions and real-time support from experienced Fractional Leaders.
Proven Tools and Templates
Gain access to the same tools and templates that top fractional executives use to succeed, ready to implement from day one.
Comprehensive and Thorough
From planning to execution, our step-by-step approach covers everything you need to confidently launch your fractional business.
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10+
Years of Experience
Stephany Day
Founder of The Fractional Leap
I'm Stephany Day, your guide and mentor in the world of Fractional Executive Businesses.
Think of me as a modern-day Mr. Miyagi, Dumbledore, or Yoda—though perhaps not quite as old or green.
In 2020, I took the leap into the Fractional world by launching Duke Business Consulting, having already served as a Fractional COO for one set of owners with three companies since 2016.
That’s nearly a decade of navigating the highs and lows of Fractional work!
To date, I’ve collaborated with almost one hundred teams! Through incredible successes and challenging setbacks, I’ve learned the ins and outs of achieving the Fractional life that many aspire to have.
“I’m learning so much, but don’t feel overwhelmed. Super thankful you did this!”
Olivia C.
Pilot Cohort
Curicullum
What You’ll Learn Through The Fractional Leap
Skip the trial and error, launch with the frameworks that actually work for executives
Laying The Foundation
Lesson 1: Understanding the Fractional Executive Role
a. Overview of fractional work and the history
b. Key differences between full-time and fractional roles [+ TEMPLATE FOR CLIENT EDUCATION]
Lesson 2: Preparing for the Transition
a. Mindset Coaching - assessing your readiness and changing your perspective
b. Prep-work: Workbook, Platform and Syllabus Review
a. Overview of fractional work and the history
b. Key differences between full-time and fractional roles [+ TEMPLATE FOR CLIENT EDUCATION]
Lesson 2: Preparing for the Transition
a. Mindset Coaching - assessing your readiness and changing your perspective
b. Prep-work: Workbook, Platform and Syllabus Review
Strategic Business Planning
Lesson 3: Developing Your Fractional Business Plan
a. Crafting a vision and mission statement. [+ WORKSHEET TEMPLATE]
b. Setting SMART goals for your business. [+ SMART TOOL]
c. Structuring your services and offerings.
Lesson 4: Legal and Financial Considerations
a. Choosing the right business structure (LLC, S-Corp, etc.)
b. Understanding contracts, NDAs, and service agreements. [+ CONTRACT TEMPLATE]
c. Setting up your business finances and tax planning. [+ FINANCIAL WORKSHEET]
a. Crafting a vision and mission statement. [+ WORKSHEET TEMPLATE]
b. Setting SMART goals for your business. [+ SMART TOOL]
c. Structuring your services and offerings.
Lesson 4: Legal and Financial Considerations
a. Choosing the right business structure (LLC, S-Corp, etc.)
b. Understanding contracts, NDAs, and service agreements. [+ CONTRACT TEMPLATE]
c. Setting up your business finances and tax planning. [+ FINANCIAL WORKSHEET]
Building your Brand and Marketing Strategy
Lesson 5: Branding and Positioning
a. Defining your unique value proposition (UVP) [+ UVP WORKSHEET TOOL]
b. Building a professional brand: logo, website, and collateral [+ TEMPLATES AND RESOURCES]
c. Crafting a compelling elevator pitch. [+ PITCH TOOL]
Lesson 6: Marketing and Advertising Your Services
a. Developing a marketing strategy that works. [+ MARKETING STRATEGY WORKBOOK]
b. Leveraging LinkedIn and other platforms for visibility [+ TEMPLATES]
c. Best practices for online and offline advertising and networking
a. Defining your unique value proposition (UVP) [+ UVP WORKSHEET TOOL]
b. Building a professional brand: logo, website, and collateral [+ TEMPLATES AND RESOURCES]
c. Crafting a compelling elevator pitch. [+ PITCH TOOL]
Lesson 6: Marketing and Advertising Your Services
a. Developing a marketing strategy that works. [+ MARKETING STRATEGY WORKBOOK]
b. Leveraging LinkedIn and other platforms for visibility [+ TEMPLATES]
c. Best practices for online and offline advertising and networking
Launching and Attracting Clients
Lesson 7: Effective Networking and Building Relationships
a. Building a referral network. [+ NETWORKING PLANNER]
b. Networking strategies for fractional executives. [+ TEMPLATES]
c. Attending and leveraging industry events and groups. [+ TEMPLATES AND RESOURCES]
Lesson 8: Client Acquisition and Onboarding
a. Strategies for finding and landing clients. [+ CLIENT CHECKLIST]
b. Conducting successful discovery calls. [+ DISCOVERY CALL TEMPLATE]
c. Onboarding clients and setting expectations. [+ ONBOARDING CHECKLIST TEMPLATE]
a. Building a referral network. [+ NETWORKING PLANNER]
b. Networking strategies for fractional executives. [+ TEMPLATES]
c. Attending and leveraging industry events and groups. [+ TEMPLATES AND RESOURCES]
Lesson 8: Client Acquisition and Onboarding
a. Strategies for finding and landing clients. [+ CLIENT CHECKLIST]
b. Conducting successful discovery calls. [+ DISCOVERY CALL TEMPLATE]
c. Onboarding clients and setting expectations. [+ ONBOARDING CHECKLIST TEMPLATE]
Managing a Fractional Business
Lesson 9: Balancing Multiple Clients and Projects
a. Time management strategies for fractional work. [+ PLANNER AND CALENDAR STRATEGY]
b. Prioritizing tasks and managing deadlines. [+ TASK PRIORITY WORKSHEET]
c. Tools and software for project management.
Lesson 10: Maintaining Client Relationships
a. Regular communication and check-ins. [+ EMAIL TEMPLATES]
b. Delivering value and exceeding expectations
c. Handling client feedback and managing conflict. [+ TESTIMONIAL TEMPLATE]
a. Time management strategies for fractional work. [+ PLANNER AND CALENDAR STRATEGY]
b. Prioritizing tasks and managing deadlines. [+ TASK PRIORITY WORKSHEET]
c. Tools and software for project management.
Lesson 10: Maintaining Client Relationships
a. Regular communication and check-ins. [+ EMAIL TEMPLATES]
b. Delivering value and exceeding expectations
c. Handling client feedback and managing conflict. [+ TESTIMONIAL TEMPLATE]
Integrating into Businesses and Long Term Success
Lesson 11: Successfully Integrating into Client Businesses
a. Understanding company culture and dynamics. [+ "THE FIRST 90 DAYS" TEMPLATE]
b. Building trust and credibility with teams.
c. Strategies for quick wins and long-term impact.
Lesson 12: Scaling Your Fractional Business
a. Identifying opportunities for growth and expansion.
b. Strategies for upselling and cross-selling services.
c. Planning for long-term success and sustainability.
a. Understanding company culture and dynamics. [+ "THE FIRST 90 DAYS" TEMPLATE]
b. Building trust and credibility with teams.
c. Strategies for quick wins and long-term impact.
Lesson 12: Scaling Your Fractional Business
a. Identifying opportunities for growth and expansion.
b. Strategies for upselling and cross-selling services.
c. Planning for long-term success and sustainability.
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Insights About The
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Real-world advice to accelerate your
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Testimonials
We’re Creating Success Stories, One Fractional Executive at a Time.
Hear it from those who know us best
"There are givers and takers, and Stephany is truly one of the givers! The world needs more, but thank goodness for those like you! :)"
"I love your approach! You are a great leader and coach. I so appreciate how you advocate for us and are working so hard to ensure we can execute with excellence. I’m grateful for you."
"I just completed week three and wanted to tell you the program is amazing so far. I’m learning so much, but don’t feel overwhelmed. Super thankful you did this!"
Olivia C.
Pilot Cohort
What is Fractional Leadership? What's a Fractional Executive?
Fractional leadership is a flexible, cost-effective solution for businesses that need executive-level expertise but don’t require a full-time leader. Fractional leaders work part-time or on a project basis, bringing strategic guidance to help your business grow and succeed.
How Can Fractional Leadership Benefit a Business?
Fractional leadership provides businesses with access to experienced executives without the financial commitment of hiring a full-time leader. This approach offers tailored leadership, expertise in critical areas like operations, strategy, and marketing, and can accelerate growth while keeping costs down.
Who is the Fractional Leap Program for?
This program is ideal for seasoned professionals or executives who want to transition into fractional leadership. If you have leadership experience and want to create a business that offers flexible, part-time executive services to companies, The Fractional Leap will give you the roadmap to succeed.
What Will i Learn During the Fractional Leap Program?
Throughout the 6-week program, you’ll learn how to plan and launch your fractional leadership business, develop a strong business strategy, find clients, and market your services. You'll also receive access to proven tools, templates, and guidance from industry experts to ensure your success.
How Does The Fractional Leap Program Help Me Start a Fractional Business?
The Fractional Leap provides a step-by-step blueprint for launching your own fractional leadership business. From business planning to client acquisition strategies, this program equips you with everything you need, including actionable templates and real-world advice from experts who've successfully launched their own fractional businesses.
What Results Can I Expect From The Fractional Leap?
By the end of the 6-week program, you’ll have a fully developed business plan, a clear path to finding clients, and the tools to confidently launch and grow your fractional leadership business. Many participants are able to start securing clients and generating revenue shortly after completing the program.
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